Top Tips on Advertising and Marketing

With the increasing competition in all the fields, it has become a must for all of us to market ourselves in the best possible ways. In order to gain maximum customers, advertising and marketing is the best possible option. To advertise and market your self you can take aid of the following possible ways.

1. Through the newspaper:

Newspapers are the best possible tool to reach to all people of the different strata’s of the society. We can be sure that our ad reaches all the readers possible as almost all the people order a newspaper at their home each day. But make sure that your newspapers ad is attractive and contains a witty code that will help you attract as many people as possible. Newspapers reach everywhere thus, by giving your ad in a newspaper you make sure that your ad reaches everywhere.

2. Through the internet:

Almost all of us log on to the internet everyday. Thus, placing an ad on the internet may leave you assured that maximum people read it and call you if they wish to offer to your services. Also, you can be assured that you will get customers from all age groups an all strata’s of society as internet is accessed by all of us. Internet ads can be place don web sites or on search engines. The cost of the ad is decided on the number of pixels that it uses up. Thus, the larger your ad is, the more you pay for it. But, internet ads are very effective and gain maximum results.

3. Event marketing:

Event marketing is one of the favorites of all. You can set up an event at public places like shopping malls, theaters, shops, multiplexes etc. events attract a large number of people and make sure that you get loads of recognition. You can become famous through this method of marketing. You can be sure that in future if any of the people need any of your services, they will contact you definitely. Events are generally unforgettable and thus organizers of these events are always remembered. You can capture the new generation through events which is extremely important as they are the ones who will need your services in the future. Thus, event marketing too can gain you good results.

4. Customer satisfaction:

Last but not the least; customer satisfaction is the basic of marketing. If you treat your customers in the best possible way, they may suggest you to different people thus increasing the number of your customers. If you wish to get referrals from your customers, you should provide them with the best possible services. You don’t need to give them something extra but just give them what they are paying for in the best possible way you can. Keep your promises. Don’t boast about things that you don’t offer in your ads. Make sure that your customers are satisfied with your services by telling them to send feed backs to you.

Advertising and Marketing Services

Advertising and marketing services are absolute essentials for any product to compete in the market; they provide a stepping-stone towards catering to a larger audience and also help in creating a brand identity among existing customers. Marketing is the tool through which a company makes an entry into the market, and advertising introduces the product and services to the end user.

Other functions of advertising are to provide products and services to potential buyers in an effective and persuasive manner. The goal of advertising is to develop awareness of a product or service and to build a distinctive corporate image for an advertiser. Advertising services can vary, from doing market surveys, designing brochures and pamphlets, logo designing, etc. These organizations cater to all the requirements of the company, from image building to brand building exercises. One of the critical services provided by these organizations is planning the launch of a service or product in the market. The complete onus of initiating effective strategies to lure customers by floating promotional activities in the print, electronic, radio and Web media, lies with the advertising agencies.

Some of the marketing services provided by the agencies integrate marketing, branding, and customer retention strategies. Most of the service providers work to distinguish products and services offered by an enterprise. They also aim at strengthening the relationship between the end user and the service provider. The majority of these professional marketing companies offer services such as fermenting marketing strategy, market and product development, customer retention programs, corporate image management, brand strategies, and customized training in sales, marketing, and leadership. They also facilitate solutions to resolve marketing problems by helping companies make smarter strategic marketing decisions that produce superior market results.

What Are Advertising and Marketing?

Advertisement and Marketing are often considered to be similar. Though, both, advertising and marketing, are very important aspect for any business, but they are different from each other. One needs to understand the very thin line drawn between advertising and marketing. The knowledge about the difference between advertising and marketing helps the business to grow to sky heights. Both advertising and marketing work in accordance to achieve the targets set by any business. The main aim of both the terms is to promote the product in the potential market.

What is advertising?

Advertisement is the most common and famous means of popularizing a product. Through advertising, the manufacturer tries to highlight the positive aspects of a product and how it is beneficial for the consumer. In common words, we can say that advertising is the art of selling a product and its services. An advertising technique should contain certain features that help in its promotion. These include:

- A well-defined target market for a product.
- The advertisement of a product should be a unique one.
- It should easily reach the audiences.
- Honestly advertise the true aspects of the product.

These features not only help in good advertising but also ensure the acceptance of the product in the market for a very long period.

What is marketing?

Marketing is a more technical term than advertising that involves lot of planning and control over various aspects. The marketing manager works in collaboration with product and research manager regarding the best available market and buyers for their product. The manager chooses the best potential market for the product, which includes wholesalers, retailers, government, or general consumers. In simple terms, marketing refers to the art of creating demand for a product in different markets. Marketing also involves pricing of a product for maximizing profits along with providing customer satisfaction.

Difference between Advertising and Marketing

As stated above, people often ignore the slender difference between advertising and marketing. As a result, both advertising and marketing are usually used for one another. Instead, both advertising and marketing are very much different in various aspects. Some of the differences between advertising and marketing include:

- Component of marketing process: If we get a broader look at both the terms, then we would know that advertising and marketing are not same. Instead, advertising is an important component of the marketing process.
- Different processes: Marketing is a planned process where everything is planned, implemented, and controlled. Whereas advertising works on the quick approach of promoting a product through newspapers, hoardings, and Internet.


Advertising and marketing are inseparable terms that work together for the betterment of a business. In simple words, both these terms make up for one another and hence work for the success of a product. Today, both advertising and marketing have become an integral part of any business. Both marketing and advertising are never ending process, as these require a business to keep promoting their products and find innovative methods to advertise to make their products or services popular.